Licenses are common for digital products such as graphic templates, web templates and themes, photo presets, video presets, fonts, stock photos, stock videos, stock music, software, music, and more.
Sellers on Relay can choose to apply standard licenses to their digital products if suitable.
Relay currently offers 2 standard license types:
- Regular License
- Extended License
Briefly, what are the main differences between Regular License and Extended License?
In simple terms, the main difference is that under the Regular License, your end product (incorporating the item you've licensed) is distributed for free, whereas under the Extended License your end product may be sold. There are more details to the licenses, so please read the license information.
- For personal use (non-commercial projects)
- The licensed asset may be used, by you or one client, in a single end product which end users are not charged for. Commercial use is not permitted.
- Number of end products: 1
- Use in a single end product
- For business use (commercial projects). Suitable for customers who are promoting a business, product, or service in exchange for money or other consideration.
- The licensed asset may be used, by you or one client, in a single end product which end users can be charged for. Commercial use is permitted.
- Any use of a licensed asset for commercial use must: (i) be significantly different than the original licensed asset, (ii) require time, effort, and skill to produce and (iii) not derive its primary value from the licensed asset itself. Any resale or sublicense of the licensed asset in source file form or otherwise competitive with the licensed asset is prohibited.
- Number of end products: 1
- Use in a single end product
Notes for customers
- Add seats: The license type a customer chooses must align with their intended use for the licensed asset. The number of seats a customer choose must match the number of individuals using it. Purchasing 1 seat allows one user to use the licensed asset for personal or commercial use. If you want more to use the licensed asset more than once, you can add more seats from the product's page.
Note for sellers
- If the license type you want to offer is outside of the scope specified in the Regular and Extended Licenses, we provide by default, you can add your own license terms in your product description.
Questions and answers
What is the difference between personal and commercial use of an asset?
Commercial Use is any use:
- that involves an exchange of money or other consideration
- that promotes a business (e.g., sole proprietorship, corporation, or partnership), product, or service
- where financial gain or other consideration is either sought or a result, directly or indirectly, of licensee’s use of the licensed asset.
If one or more of the above is true, the use is “Commercial.”
Personal use is a use that is only for personal purposes. If the use meets one or more of the “commercial” bullet points above, it qualifies as “Commercial” use.
Which license do I need for an end product that is only accessible to paying users?
If the end users need to pay to see the end product, you need an Extended License. There can be more than one end user as long as there is only one end product.
Example: A website that requires money before you can access the content
Can I use the item in different end products? What about if I buy an Extended License?
No. Items purchased from Relay are limited to a single end product.
I'm a freelancer/agency. Can I use the item for an end product I'm doing for a client?
Yes. You may charge your client for your services to create an end product, even under the Regular License. But you can’t use one of our Standard Licenses on multiple clients or jobs.
You're essentially buying the file on your client's behalf. Whether a regular or Extended License is needed will depend on your client's use of the end product. With both the regular and Extended License you are allowed to charge your client for creating the End Product. Once you transfer the end product to the client (eg giving them source files for the item), be sure to link your client to our licenses and delete the item itself from your computer.
Example: If you create a website for a client using a WordPress theme, you could give him the theme as long as you deleted it and linked to our license
Is my license transferable?
Generally, your license is not transferable. There are a few exceptions:
- If you are a freelancer / agency using the item for a single end product for one client. The license would in effect be transferred to the client.
- If you sell the single instance of an end product, such as a website installation. The license would in effect be transferred to the new owner.
- If you are using the item as part of an on-demand "create-your-own" service where you purchase a separate license on behalf of the customer for each individual end product they make. Each license would in effect be transferred to the customer.
- If you are a 3rd party purchasing a license to use as a prize / giveaway (see this help article for more information on external promotions). The license would in effect be transferred to the recipient of the giveaway.
In all of these cases, be sure to point the client / customer / recipient to the license terms and delete the item from your own systems.
Do I have to credit the author of the item in my end product?
No, it's not mandatory to give the author credit. But we do encourage that if your end product has credits as part of its design (such as a film or TV show), please credit the author and Relay. Also, as the seller retains ownership of the item, you shouldn't claim copyright in the item.
Your license has changed. Which version of the license applies to the item I purchased?
The one that applied when you purchased the item. See your license certificate or ask us for details.
For any questions, feedback, or requests regarding our licenses, contact us at firstname.lastname@example.org